Privacy Policy
Last updated: December 17th 2025

Planning for Profit (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly and transparently. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or engage with our services.

1. Who We Are
Planning for Profit is a UK-based farm business growth programme, developed from the globally established Ranching for Profit model.
Data Controller:
Planning for Profit
Email: sam@planningforprofit.org

2. Information We Collect
We may collect and process the following types of personal data:
Information you provide directly

• Name

• Email address

• Phone number

• Farm or business name

• Job role or position

• Information submitted through forms, enquiries, applications, or registrations

• Information provided when booking or attending a course
   

Automatically collected information
When you visit our website, we may collect:

• IP address

• Browser type and version

• Pages visited and time spent on the site

• Device and operating system information
   

This information helps us understand how visitors use our site and improve the user experience.

3. How We Use Your Information
We use your personal data for the following purposes:

• To respond to enquiries and provide requested information

• To process course registrations and manage bookings

• To communicate important updates related to our programmes

• To deliver course materials and resources

• To send marketing communications (where you have consented)

• To improve our website, services, and marketing efforts

• To meet legal or regulatory obligations

We only collect data that is relevant and necessary for these purposes.

4. Legal Basis for Processing
Under UK GDPR, we process personal data based on one or more of the following lawful grounds:

• Consent – where you have given clear permission

• Contract – where processing is necessary to deliver a service you’ve requested

• Legitimate interests – to operate and improve our business, provided this does not override your rights

• Legal obligation – where required by law
   

5. Marketing Communications
If you opt in, we may send you emails about:

• Course availability

• Events and workshops

• Updates related to Planning for Profit or Executive Link

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
We do not sell or rent your personal data to third parties.

6. Sharing Your Information
We may share your data only where necessary, including with:

• Service providers (such as email platforms, CRM systems, website hosting providers)

• Payment processors (for course bookings)

• Legal or regulatory authorities if required

All third parties are required to process your data securely and in compliance with data protection laws.

7. Data Storage and Security
We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.
Your data is stored securely and only accessed by authorised individuals who need it to perform their role.

8. How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.
When data is no longer required, it is securely deleted or anonymised.

9. Your Rights
Under UK data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Withdraw consent at any time

• Request data portability
   

To exercise your rights, please contact us at sam@planningforprofit.org

10. Cookies
Our website uses cookies to improve functionality and understand how visitors interact with the site.
You can manage or disable cookies through your browser settings. For more information, please see our [Cookie Policy] (if applicable).

11. Links to Other Websites
Our website may contain links to third-party sites, including Ranching for Profit or other partner organisations. We are not responsible for the privacy practices or content of external websites.

12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the revised date.

13. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Planning for Profit
Email: sam@planningforprofit.org