Build the Business You Need
For the Life You Want
A practical five-day programme that helps you understand your numbers, make better decisions and build a business that works for you.
Planning for Profit helps you understand what truly drives profit, step back from day-to-day pressure, and build a clearer plan for the future.
Proven around the world. Built for UK farming.
Built on the internationally respected Ranching for Profit methodology. Delivered for UK farmers.
Practical. Straight talking. Built for real farm businesses.
Facilitated by Sam Charlton, with support from Dallas Mount, owner of Ranching for Profit and one of the world’s leading farm business educators.
Upcoming Course
Location: Scotland - Perth Area
Format: Five-day programme
Availability: Booking now open
£200 Early Bird Discount until 19th October 2026
Farming is changing. Pressure is growing. And harder work is not always the answer.
Margins are tighter. Costs are unpredictable. Decisions carry more risk.
Most farmers are flat out keeping the wheels turning, but never get the chance to properly stop and ask:
Are we actually making money?
What is driving profit on this farm?
Where are we heading?
Is the business working for the family, or the other way round?
Many farm businesses do not struggle because people are not working hard enough.
They struggle because decisions are made under pressure.
Common challenges we hear:
Feeling busy, but not always in control
No time to properly step back and plan
Unsure what is truly profitable
Succession conversations being avoided
Pressure around borrowing, investment or expansion
Feeling stuck in the same cycle
Planning for Profit is a practical, five-day residential programme designed to help farm businesses think more clearly about profit, planning and long-term decision-making.
This is not about spreadsheets for the sake of spreadsheets.
It is about understanding:
What actually drives profit
Which parts of the business are pulling their weight
How to make clearer decisions with more confidence
How to build a business that supports your goals, family and future
You will step away from the day-to-day, work on the business, and leave with practical tools you can apply immediately.
Because sometimes the best thing you can do for the farm is stop for five days and think properly.
Frequently Asked Questions
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Planning for Profit is for farmers who know something needs to change.
You might be:
Taking on more responsibility within the family business
Thinking about succession
Trying to improve profitability
Feeling under pressure
Looking for more clarity and confidence
Wanting validation that you are heading in the right direction
Ready to challenge how things have always been done
We work with:
Dairy | Beef | Sheep | Arable | Mixed Farming | Diversified Businesses
Owner occupiers, tenants, partners and next generation farmers are all welcome.
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You will leave with more than ideas.
You will leave with:
A clearer understanding of what drives profit on your farm
Better financial clarity and confidence with numbers
Practical decision-making tools
A clearer direction for the future
A stronger understanding of risk and opportunity
An action plan for your business
Greater confidence in the decisions ahead
Our aim is simple:
To help you build a business that works for your farm, your family and your future.
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Most farmers have sat through talks, meetings or training sessions and left with plenty of ideas, but no real change.
Planning for Profit is different because everything is built around real farm businesses and real decisions. This is practical, hands-on thinking that you apply directly to your own business while you are on the course.
You will not spend five days listening to theory or generic business advice that does not fit farming. Instead, you will challenge assumptions, understand what is really driving profit, and learn practical ways to make clearer, more confident decisions.
Small group learning, honest discussion and real-life examples are at the centre of the programme. You will work alongside other farmers facing many of the same pressures, questions and opportunities.
Most importantly, you will leave with more than information. You will leave with clarity, confidence and a practical plan you can put into action when you get home.
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A better question might be:
Can you afford not to?
Most people arrive worried about stepping away.
Most leave wishing they had done it sooner.
The course is designed to help you make better decisions for years to come. Often, one better decision pays for the investment many times over.
Ready to take more control of your farm business?
If you are tired of making big decisions under pressure and want more clarity, confidence and control, Planning for Profit could be the best investment you make this year.