Our Story
Built for farmers who want more clarity, confidence and control.
Planning for Profit was created to help farm businesses step back from the day-to-day and focus on what really drives long-term success.
This is not about working harder.
It is about thinking differently.
Adapted from the internationally respected Ranching for Profit methodology, Planning for Profit brings practical, proven farm business thinking to UK agriculture in a way that feels relevant, realistic and grounded in the pressures facing farming today. Ranching for Profit has been helping agricultural businesses improve profitability and decision-making since 1983.
At the centre of Planning for Profit is one simple belief:
Your business should support the life you want, not control it.
The aim is not simply to improve profit, although that matters. It is to help farmers make better decisions, gain more confidence in the future, reduce unnecessary pressure and build businesses that are stronger for the next generation.
Our Team
Sam Charlton
Sam Charlton leads Planning for Profit in the UK and Europe.
With years of experience working alongside farm businesses, Sam understands both the commercial realities and the human pressures that come with running a farm.
Straight talking, practical and highly experienced, Sam helps farmers challenge assumptions, ask better questions and think differently about profit, planning and business performance.
Her role is not to tell people what to do.
It is to help them see their business more clearly, make better decisions and leave with confidence in the direction they are heading.
“Sam is the brand.” Her credibility, relationships and practical understanding of agriculture sit at the heart of Planning for Profit.
Facilitator | Farm Business Thinker | Founder of Planning for Profit UK
Dallas Mount
Dallas Mount is one of the world’s leading educators in farm and ranch business management and owner of Ranch Management Consultants, home of the internationally respected Ranching for Profit School and Executive Link programme.
Dallas has worked with thousands of agricultural businesses across North America, Australia and the UK, helping producers improve profitability, strengthen decision-making and build businesses that support healthy land, strong businesses and happier families.
He began teaching Ranching for Profit in 2012 after an 18-year career with University of Wyoming Extension and has established himself as one of the leading voices in practical farm business thinking.
Dallas supports Planning for Profit in the UK and helps bring decades of internationally proven thinking to British agriculture.
Owner, Ranch Management Consultants | Ranching for Profit
Facilitator | Crofter | Rural Business ThinkerEmily Grant
Emily Grant brings practical farming experience, commercial understanding and a grounded perspective to the Planning for Profit programme.
As a working crofter and experienced facilitator, Emily understands the realities of balancing business decisions, family life and day-to-day pressures in land-based businesses.
Emily helps create an environment where honest conversations happen, assumptions are challenged and practical thinking can thrive.
Our Approach
There is no point leaving a course inspired if nothing changes once you get home.
That is why Planning for Profit is practical from start to finish.
Everything you learn is designed to be applied directly to your own farm business.
Expect:
Honest conversations
Real-life farm examples
Small group learning
Practical decision-making tools
Space to properly think
Time to work on your own business
No jargon. No fluff. No generic business theory.
Just practical thinking that helps you make better decisions.